Conversations, tools and strategies to multiply your sales
Humans crave certainty, and in this uncertain time, there are a lot of business owners that are rightfully feeling very fearful for their livelihoods.
If that’s you, I want you to hear this:
It’s ok to be scared. So go ahead and give yourself a little extra grace and space to process what you are feeling.
Once you have acknowledged this, it’s important to ask yourself the question, “What am I going to do about it? Am I going to stay in this place of fear? Or am I going to be proactive about how I move forward?”
An emotional response to this situation is both expected and appropriate, and moving forward does not mean we pretend the feelings of fear do not exist - it means empowering...
I’ve said it before and I’ll say it again:
Sales is a fundamental part of running a successful business – no matter the business (read: if you are a business owner, you are in sales).
What makes someone great at sales?
There’s a common misconception that sales is a talent that you either have or you don’t - but in my experience, being great at sales has little to do with how charismatic you are, or how gifted or comfortable you are at engaging with strangers.
Being extroverted might mean you are naturally more drawn to sales, but it is not going to be what drives your success.
Sales is a set of skills and strategies that can be learned and developed over time.
“Thanks for your time, but I’ve found someone who can do it for less.”
Price-shoppers got you down?
There is nothing worse than spending hours and weeks investing in a relationship with your potential client or customer – knowing you have a superior product or service and are uniquely positioned to serve them best – only to have them take their business somewhere else simply because they feel they got a “better deal.”
Talking about money and pricing is already inherently anxiety-inducing – we often have no clue what we should be charging, and along with the topics of religion and politics, society has conditioned us to steer clear of the topic altogether.
Add to that the fear of...
No matter how creative, talented and driven you are as a business owner, chances are that someone – somewhere – is already doing what it is you are trying to do.
More often than not that person has a bigger marketing budget, a bigger network, a larger team for executing their strategies, and at least a few year’s head start on building their business.
How are you, as a small business or startup, ever supposed to compete?
In a crowded marketplace, it can often feel like your only chance at having the upper hand is to lower your prices.
Here’s the thing about consumers today – with the click of a button, anyone can quickly research the cheapest option without ever really understanding...
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
In last week’s video, I shared the 4 things you need to have in place before your start selling. Each item on the list gave you an actionable step to prepare your business so that you could begin selling with more confidence and ease.
So, tell me - how did you do with those action steps from last week?
If you’ve been avoiding your to-do list, you are not alone.
But here’s the thing, no amount of reading and planning is ever going to replace good old action-taking. If you want to see a shift in your business, you are going to need to put all that planning and research to honest use!
Today, I’m sharing the tools to help you get out of your own way and stop procrastinating so you can finally take real...
If you've been following along on the blog, you may have noticed a bit of a theme around sales planning in your business. In case you missed it, we covered:
While you may now have a better understanding of how having a solid sales plan can grow your business, actually getting started is a whole different story! So, if you’ve been taking lots of notes – but have yet to embrace proactive sales in your business – you are not alone.
There are 4 reasons people typically give as to why they haven’t started selling:
"I don’t know who to talk to."
"I don’t know what to...
I recently read an article in which they stated ¾ of all entrepreneurial ventures end in failure.
(Wow, Christy. Super uplifting, right?)
But it's not exactly news, either. We’ve heard all heard similar stats around the percentage of businesses expected to flop in their first 3-5 years.
The article went on to say that the reason for failure across all industries is a lack of capital. And it makes sense - If you’re a startup and have yet to launch, you are in pre-revenue mode and lack of sales equals lack of capital.
But for your business to thrive once it's gone to market, you're going to need to find a way to quickly generate that revenue you lack!
I once heard a very seasoned startup...
If you’ve been following along the past few weeks, the focus of our videos has been on how to create and use a sales plan to grow your business.
Still not sure a sales plan is right for you? Here are 6 things to consider before we dive in:
Do you have the bandwidth to serve more customers?
If you are overwhelmed, and struggling to serve even your current customers effectively, creating a plan to get more customers probably shouldn't be your key priority for 2020!
This doesn’t mean you don’t take action to grow your client base, but focusing on customer delivery and scalability (ie. hiring new team...
In a recent post, I answered the question: Does your business need a sales plan?
(The answer is a resounding YES, by the way - and here’s why.)
I highly encourage you to check it out if you haven’t already, as the points that I share in that video will provide some pretty important context for what I plan to dive into today!
It will also as give you some insight into how to best use your time and resources so you can avoid burnout along the way.
If you are struggling to know how to plan in your business (or you’re just plain sick of seeing your plans flop) it’s possible you are missing a few simple pieces to the puzzle.
Ready to set yourself up for success?
Tune into today’s...