Conversations, tools and strategies to multiply your sales
No matter how creative, talented and driven you are as a business owner, chances are that someone – somewhere – is already doing what it is you are trying to do.
More often than not that person has a bigger marketing budget, a bigger network, a larger team for executing their strategies, and at least a few year’s head start on building their business.
How are you, as a small business or startup, ever supposed to compete?
In a crowded marketplace, it can often feel like your only chance at having the upper hand is to lower your prices.
Here’s the thing about consumers today – with the click of a button, anyone can quickly research the cheapest option without ever really understanding...
Do you know what is easier than proactive outbound sales?
Waiting for your ideal clients to find you!
With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads.
All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off.
But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...
In a recent post, I answered the question: Does your business need a sales plan?
(The answer is a resounding YES, by the way - and here’s why.)
I highly encourage you to check it out if you haven’t already, as the points that I share in that video will provide some pretty important context for what I plan to dive into today!
It will also as give you some insight into how to best use your time and resources so you can avoid burnout along the way.
If you are struggling to know how to plan in your business (or you’re just plain sick of seeing your plans flop) it’s possible you are missing a few simple pieces to the puzzle.
Ready to set yourself up for success?
Tune into today’s...