Conversations, tools and strategies to multiply your sales
Sell them what they want, give them what they need!
If you’ve been in sales for more than a year - you’ve probably heard this advice more than once.
On the surface, it sounds brilliant. Of course, if you make it easy for people to get what they want they will buy it.
But what if selling people what they want is actually making it harder for you to succeed in sales?
The truth is most of us spend a lot of time being unsure about what it is that we want and once we know what it is, solutions are readily abundant.
On top of that, what people really want is simple. Peace. Love. Belonging....
Confession: I’m kind of a self-help junkie. I love to be constantly learning - in fact, it’s one of my core values in life and in business.
Even though I’ve been in sales for 15 years, and have received world-class training with Fortune 500 companies (and train people in sales every day) I’m always on the lookout for new perspectives - new strategies that will make me more effective, and better at what I do.
Reading books is just one of the ways that I embrace that.
Sales can be a pretty challenging arena when it comes to research and growth. Much of what is written and what is available in the public domain is centered around manipulation and bullying - slimy tactics to make people feel uncomfortable just...