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Sales Fiction Podcast Ep 13: Sell something you believe in!

If there is one thing that makes a huge difference in sales - it’s the ability to find out what people care about and give it to them. 

But it’s not as simple as just giving them what they want. It’s about showing up with an attitude of service, bringing solutions to bigger problems, and being willing to do what’s uncomfortable to help your customers. 

In this episode of Sales Fiction, guest Jon Patterson, owner of JPI Insurance Solutions, who leads a team of 20, shares his wisdom including how the power of passion can propel you forward and serve your customers.

Pay special attention to:

<5:50>   What sales is really about

<13:45> The most overlooked aspect of sales

<21:00> What...

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