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Sell them what they want, give them what they need!

If you’ve been in sales for more than a year - you’ve probably heard this advice more than once.

On the surface, it sounds brilliant. Of course, if you make it easy for people to get what they want they will buy it. 

But what if selling people what they want is actually making it harder for you to succeed in sales? 

The truth is most of us spend a lot of time being unsure about what it is that we want and once we know what it is, solutions are readily abundant.

On top of that, what people really want is simple. Peace. Love. Belonging....