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Sales Fiction Podcast Ep 13: Sell something you believe in!

If there is one thing that makes a huge difference in sales - it’s the ability to find out what people care about and give it to them. 

But it’s not as simple as just giving them what they want. It’s about showing up with an attitude of service, bringing solutions to bigger problems, and being willing to do what’s uncomfortable to help your customers. 

In this episode of Sales Fiction, guest Jon Patterson, owner of JPI Insurance Solutions, who leads a team of 20, shares his wisdom including how the power of passion can propel you forward and serve your customers.

Pay special attention to:

<5:50>   What sales is really about

<13:45> The most overlooked aspect of sales

<21:00> What...

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Why you should never be closing

“Closing!”

This is by far one of the cringiest sales terms, for salespeople and customers.

But no matter how cringe-worthy it is, it remains a sales staple. I mean if you don’t close, you won’t win more customers. 

But what if it’s not true? What if closing is actually making it harder for you to win more customers. 

In this episode of Sales Fiction, I share why you should never close a sale and what you can do instead to win more customers. 

Pay special attention to:

<4:00> Why closing customers is bad for your business

<7:30> What you need to be doing in every single conversation

<9:40> One phrase that can help you increase conversions 

You can find it HERE

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Sales Fiction Podcast Ep 09: Post Sales Retention

Are you spending as much time and energy keeping your customers as you are winning them?

Imagine for a minute you’re a customer out looking for a product that can help you streamline your sales follow-up. You do a bunch of google research, reach out to multiple vendors, and participate in a few product demos. 

One solution really stands out. Not only because their product is amazing, but because they really seem to care about you. They ask about your kids, they send you a homeschooling survival packet in the mail and are readily available to answer questions throughout the sales process.

You make the decision, sign up for the solution, and then --- radio silence. All of that support and engagement seems to disappear, now that...

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