Last week on the blog, we talked about finding your ideal client. If you did your homework, you now have a solid list of around 20 people that you believe to be the perfect fit for you and what you offer.
Now that you’ve done the work of hand-selecting who will go on your client roster, it’s time to hang out in your email inbox, and wait for them to drop you a note, right?
There’s just one problem...
Your ideal client is not thinking about you or your offering.
In a long list of things they have to concern themselves with that day, you are sure to come in last place (if you register at all).
So how can you begin to draw attention to your offering and bring it to the front of your ideal client’s mind?
Hint: it’s not through more marketing.
In this week’s video, I’m sharing my tips for creating meaningful and engaging conversations with your dream clients, so that you can begin to draw attention to the benefits of your offering – only as they relate to that specific customer.
It’s not enough to “know your stuff.” Even if you are the leading expert in your field, you will never be able to captivate your potential client or customer when the focus of the conversation is you.
Tune in to this week’s video to learn:
If you haven’t already, be sure to join us in the Mighty Sales Facebook group where you can share your homework from each week’s video and get additional free resources and tools to help you master sales conversations and grow your business!
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