I’m sure you’ve heard the statistic that 93% of our communication is non-verbal. Nonverbal as in your tone of voice, your hand gestures and the amount of eye contact you make This means, that only 7% of what people hear based on what you actually say.
Which is a little bit scary when you’re in sales because you’ve likely spent a lot of time making sure you’re getting your words just right when it turns out that’s only a small portion of what your prospects hear.
What you say, often feels much more controllable than how you say it. But there are ways that you can influence your own non-verbal communications that are authentic and powerful.
The first step is to consider the bigger factors such as your intentions towards each particular conversation. Once you know that, you can begin to figure out how to match your non-verbals to your intent. Pay attention to your tone of voice? Are you creating an appropriate, enjoyable environment (as if you were talking to a complete stranger)?
Are you drawing in the right audience? Is the person engaged in the conversation?
It’s important to be mindful about your own conversational style and habits and how they are helping or hindering the sales process because the small things can have a big impact on how your prospects hear you.
Watch this weeks video to learn: