Sell them what they want, give them what they need!
If you’ve been in sales for more than a year - you’ve probably heard this advice more than once.
On the surface, it sounds brilliant. Of course, if you make it easy for people to get what they want they will buy it.
But what if selling people what they want is actually making it harder for you to succeed in sales?
The truth is most of us spend a lot of time being unsure about what it is that we want and once we know what it is, solutions are readily abundant.
On top of that, what people really want is simple. Peace. Love. Belonging. Safety. Acceptance. Validation.
You can’t sell them any of those things.
They are not yours to give.
So how do you help your customers and grow your business?
If you want to take your sales to the next level - don’t wait until your prospects know what they want - help them discover what they want before they know they want it.
Join us for this episode of Sales Fiction where we dive into the myth of selling your customers what they want and give you some real talk about what you should be doing instead.
You can find it HERE!
Pay special attention to:
<3:00> The #1 job you must accomplish in every sales conversation
<5:00> How to help your prospects get clear about what they want
<6:35> How inattentional blindness keeps your prospects stuck
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