The most important skill you need to succeed at sales
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The most important skill you need to succeed at sales

I’ve said it before and I’ll say it again: 

Sales is a fundamental part of running a successful business – no matter the business (read: if you are a business owner, you are in sales).  

What makes someone great at sales? 

There’s a common misconception that sales is a talent that you either have or you don’t - but in my experience, being great at sales has little to do with how charismatic you are, or how gifted or comfortable you are at engaging with strangers. 

Being extroverted might mean you are naturally more drawn to sales, but it is not going to be what drives your success. 

Sales is a set of skills and strategies that can be learned and developed over time.

Another misguided assumption is that if we can master our craft and become the best in our field, or appear the most knowledgeable about a certain industry, this will somehow translate into sales – but this isn’t the case. It takes proactive outbound sales to grow your business.

I love to recommend the book, “To Sell Is Human.” by Daniel Pink to my clients, because it challenges a lot of the assumptions that we tend to have about what sales is and what makes someone good at it. 

Struggling to sell in your business, or consistently hit those revenue goals? 

Take heart! Because in today's video I’m sharing...

  • The #1 skill that anyone can easily learn to help them succeed at sales. 
  • How using this skill helps your potential client find clarity and move forward in the decision-making process.
  • The easiest way to draw a straight line connecting you and what you offer to your prospect's biggest goals.


Don't forget to snag your copy of my free resource: 5 Questions to Multiply Your sales!

Ps. Looking for more ways to improve your sales and increase your revenue? 

Join us in the Double Down Club - Online training for Consultants, Business owners, & Commissioned Professionals looking to double their revenue in 2020. 

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