This is by far one of the cringiest sales terms, for salespeople and customers.
But no matter how cringe-worthy it is, it remains a sales staple. I mean if you don’t close, you won’t win more customers.
But what if it’s not true? What if closing is actually making it harder for you to win more customers.
In this episode of Sales Fiction, I share why you should never close a sale and what you can do instead to win more customers.
Pay special attention to:
<4:00> Why closing customers is bad for your business
<7:30> What you need to be doing in every single conversation
<9:40> One phrase that can help you increase conversions
You can find it HERE.
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