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Conversations, tools and strategies to multiply your sales

Why you should stop trying to attract your ideal clients and what to do instead

Do you know what is easier than proactive outbound sales? 

Waiting for your ideal clients to find you!

With more and more of your potential customers turning to the internet to find solutions to their biggest pain points, there’s this idea that if you could only post the right content, with the right messaging – and at just the right time – your business will be swimming in leads. 

All your ideal client needs to do to find you is to do a quick Instagram hashtag, Pinterest, or google search, and your consistent marketing efforts (and ad dollars spent) will have paid off. 

But that’s the thing about building a strategy around trying to attract your ideal client - no matter how on point your content,...

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How to get out of your own way and stop procrastinating

motivation sales success Feb 13, 2020

In last week’s video, I shared the 4 things you need to have in place before your start selling. Each item on the list gave you an actionable step to prepare your business so that you could begin selling with more confidence and ease. 

So, tell me - how did you do with those action steps from last week?

If you’ve been avoiding your to-do list, you are not alone. 

But here’s the thing, no amount of reading and planning is ever going to replace good old action-taking. If you want to see a shift in your business, you are going to need to put all that planning and research to honest use!

Today, I’m sharing the tools to help you get out of your own way and stop procrastinating so you can finally take real...

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4 things you need in place before you start selling

planning sales success Feb 07, 2020

If you've been following along on the blog, you may have noticed a bit of a theme around sales planning in your business. In case you missed it, we covered:

While you may now have a better understanding of how having a solid sales plan can grow your business, actually getting started is a whole different story! So, if you’ve been taking lots of notes – but have yet to embrace proactive sales in your business – you are not alone.

There are 4 reasons people typically give as to why they haven’t started selling:

"I don’t know who to talk to."

"I don’t know what to...

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4 blocks that keep your business from growing

I recently read an article in which they stated ¾ of all entrepreneurial ventures end in failure. 

(Wow, Christy. Super uplifting, right?)

But it's not exactly news, either. We’ve heard all heard similar stats around the percentage of businesses expected to flop in their first 3-5 years.

The article went on to say that the reason for failure across all industries is a lack of capital. And it makes sense - If you’re a startup and have yet to launch, you are in pre-revenue mode and lack of sales equals lack of capital.

But for your business to thrive once it's gone to market, you're going to need to find a way to quickly generate that revenue you lack! 

I once heard a very seasoned startup...

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6 things to consider when planning for success in 2020

If you’ve been following along the past few weeks, the focus of our videos has been on how to create and use a sales plan to grow your business. 

 

Suggested viewing:

Still not sure a sales plan is right for you? Here are 6 things to consider before we dive in:

 

Do you have the bandwidth to serve more customers?

If you are overwhelmed, and struggling to serve even your current customers effectively, creating a plan to get more customers probably shouldn't be your key priority for 2020!

This doesn’t mean you don’t take action to grow your client base, but focusing on customer delivery and scalability (ie. hiring new team...

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5 Elements every plan must include

In a recent post, I answered the question: Does your business need a sales plan?

(The answer is a resounding YES, by the way - and here’s why.

I highly encourage you to check it out if you haven’t already, as the points that I share in that video will provide some pretty important context for what I plan to dive into today!

It will also as give you some insight into how to best use your time and resources so you can avoid burnout along the way.

If you are struggling to know how to plan in your business (or you’re just plain sick of seeing your plans flop) it’s possible you are missing a few simple pieces to the puzzle. 

Ready to set yourself up for success?

 

Tune into today’s...

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How to address objections from your prospects (Part 2)

Last week we began a conversation on addressing objections from your prospects. Before we jump into today’s discussion, I highly suggest you check out last week’s video where I explain the difference between questions and objections (and how to make sure you are addressing the right one in conversations with your prospects!) 

So, now that you’ve determined it’s an objection - and not a question - how do you address it? 

Notice I say address, and not overcome - I honestly don’t believe it is our place to overcome their objections. After all, objections play an important role in identifying those potential clients or customers who are not actually an ideal fit for you and what you offer.

There are...

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How to address objections from your prospects (Part 1)

You’ve heard the phrase ‘overcoming objections.’

When it comes to sales conversations, this is the number one place most businesses find themselves stuck. It would seem that learning to effectively overcome objections is the obvious answer, right?

Here’s the rub - I don’t believe in overcoming objections. 

You will never me talk about this in my sales training, as I believe objections aren’t meant to be overcome or to be met with pushback from you as a business owner. 

I hope to spend the next few weeks diving into this topic so you can find ways to address objections that are both impactful and rewarding for both you and your prospect. 

Before we can have this conversation, there is an...

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Does your business need a sales plan?

It’s safe to say that Marketing today is easier than ever before. 

The internet has forever changed the way consumers find and interact with businesses. With a click of a button, you can literally reach thousands, if not millions of people - and many of these marketing platforms are 100% free to use. 

So with all this high-tech, far-reaching, at-your-fingertips type of marketing, who needs sales, right?

If you’ve started a business in recent years, chances are you spend a lot of time, money, and effort on keeping up with online marketing strategies. From running Ad Campaigns and Facebook groups to creating endless content, and spending hours a day “engaging” on social media and wondering what the heck...

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3 ways to increase referrals for your business in 2020

Is your referral-based business fully and consistently booked out? 

If you answered No, how do you plan to change that in 2020?

When I talk with people about sales strategies and how they plan to grow their business,  I’m often met with: “Oh, my business is 100% referral-based.” 

Referrals are a wonderful way to increase revenue and grow your client base. They help you connect with people that you truly would be a good fit to serve, and it often means you are working with other like-minded business people to mutually generate referrals. 

There is just one problem...sometimes, when people say they have a referral-based business, it’s actually an excuse to stay in their comfort zone (AKA avoid...

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